A high impact, brash promotion designed for maximum impact. This event can generate three weeks' sales over a single weekend.

Main Benefits:

	Increased sales rate, particularly when focused on over-age and tactically registered stock.
	An opportunity to reach out beyond the normal customer profile and attract high levels of conquest business.
	Other departments benefit from the "spin off".

Over the past four years we have helped retailers to organise hundreds of Big Weekends. Our experienced consultants can help you to plan and implement a used car promotion with stunning results. The table below shows some typical results and by following the schedule set out in our operations manual you can expect to achieve three weeks sales in just the one weekend. New car sales are also improved as a result of the marketing activity and the high levels of staff motivation.

DEALER AVG MONTHLY SALES EVENT SALES MARKETING SPEND RGP / UNIT TOTAL PROFIT A 53 30 £5,000 £639X £19,751X B 29 41 £2,000 £480X £20,000X C 37 28 £6,000 £850X £23,000X D 69 74 £8,000 £432X £32,000X E 30 35 £3,500 £770X £27,000X F 23 18 £3,500 £660X £12,000X G 21 15 £1,000 £1,067X £16,000X H 35 24 £6,000 £758X £18,200X I 23 15 £2,700 £523X £7,850X J 34 28 £3,000 £500X £14,000X K 45 52 £7,500 £800X £41,600X L 35 39 £3,500 £500X £19,500X M 20 16 £3,000 £900X £14,400X N 20 20 £6,000 £350X £7,000X O 25 14 £3,600 £400X £5,600X P 18 11 £1,800 £450X £4,950X Q 25 17 £3,000 £250X £4,250X R 20 17 £4,000 £794X £13,500X S 13 30 £2,200 £748X £22,440X T 25 14 £2,690 £691X £9,674X AVG 29 27 £3,842 £628X £16,472X