A longer programme, typically between 4 and 12 weeks, based on a joint marketing commitment from both the manufacturer and dealer.
Main Benefits:
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Increased sales rate, particularly for tactically registered stock. |
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Dealers and manufacturer work together to provide a mutually profitable outcome. |
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Auction costs and potentially damaging trade disposals can be avoided. |
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Short-term and well defined consultancy intervention is rewarded on a success fee basis. |
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Dealer networks are motivated to achieve sales levels which they might otherwise consider to be impossible. |
All these programmes are exciting and easy to implement for the dealer, attractive to the customer and designed to promote the strength of your brand.
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