The PEP Fleet and Local Business User Development Programme has a proven track record in helping dealers to resolve their most frequently experienced difficulties in securing Fleet and Local Business Sales. It is our experience that most dealers focus energy on sales to major fleets, typically contract hire and leasing companies, daily rental and those fleets that are heavily influenced and supported by the manufacturer or national sales company. Typically, this is because it is relatively easy to sell to these customers on the back of the work that has been done from the centre or it is seen as a quick route to securing volume business, and as a consequence, achieve target.

The PEP Fleet and Local Business User Development Programme not only builds on the existing business but also focuses the Dealer on developing more local fleet and business user sales. This is not only a more secure source of sales, but also generates incremental volume and profit for the dealership through additional after sales revenue.

This is achieved through the implementation of clearly defined standards. These are geared towards structuring the business in terms of resource, facilities, systems and activities to enable the required focus of attention to develop incremental business.

The PEP Fleet and Local Business user Development Programme offers the following benefits:

	Easily adaptable for franchise specific requirements
	Improved image and reputation of the brand
	Increased new car and commercial vehicle sales
	Increased aftersales business
	Increased Finance & Insurance income
	Generation of detailed and accurate prospect and customer data
	Generation of detailed performance data
	Establish continuity of contact with Fleets and Local Business Users
	An integrated Dealer Network

The core programme is enhanced by the provision of a dedicated consultant(s) who will work on a one to one basis with the nominated dealers on the programme at the direction of the Fleet and or Training Department. The consultant(s) role is to develop a strong working relationship with the nominated dealers to implement and monitor measurable key objectives in a structured and consistent manner, to further develop Fleet and Local Business sales.

Key activities are as follows:

	Review of Departmental Organisations
	Review of Management Controls
	Review and assistance in developing effective Marketing programmes
	The identification of Key Prospects
	Accompany Fleet Sales Managers on Prospect and Customer visits
	Analysis of the Monthly Management Reports
	Facilitation of Dealer Workshops/Management Clinics