A simple way to monitor sales effectiveness in the Motor Industry. Prospero is a valuable tool in measuring and then identifying which enquiry sources are most profitable and comparing the relative performance of individual sales staff or dealerships.

There are so many day-to-day activities carried out in a dealership that monitoring them in an effective way can be extremely difficult. Even more so is working out which activities actually contribute to the bottom line of the business. How many dealerships could accurately answer questions like these?

	Which salesperson sees the most customers and how many do they see per week?
	Who converts the most enquiries into demonstrations?
	What is the percentage?
	What proportion of demonstrations turn into sales?
	Who generates the most showroom traffic from prospecting activity? How much do they generate?
	Which salesperson gets the most business from referrals?
	Which one gets the most conquest business?

By monitoring activity and performance it is possible to recognise individual strengths and raise the effectiveness of effort in weaker areas. Substantial improvements can be made from minor adjustments, as long as you know exactly where and how to do the adjusting. Prospero can help you do exactly that. It is a way of recording important data that takes less than a minute per day, per salesperson. From this data you can receive meaningful and instantly understandable reports that identify real issues and lead to tangible and measurable business improvements. We can show how any salesperson can make better use of their time, leading to more sales, more profit, more satisfaction and more rewards.